In 1967 nearly 100,000 young people converged on the Haight-Ashbury neighborhood, turning San Francisco, CA into the epicenter of a cultural phenomenon known as the Summer of Love. During this transformative time, music, fashion, art and new ideas flourished and there was a feeling that everything was possible.
That feeling never left the city. The young hippies that gathered in the city 50 years ago, and the sons and daughters of those who wore flowers in their hair, went on to stand up for civil rights and the environment, dared to question authority and still flock to the Haight-Ashbury neighborhood, forever linking the city to the counterculture and the ideas it launched, nurtured and spread.
This month, exactly 50 years after the Love Pageant Rally, a spirited gathering in the Panhandle of Golden Gate Park that helped put into the motion the events that led to the Summer of Love, San Francisco Travel and the California Historical Society (CHS) are announcing a year-long celebration of the transformative Summer of 1967.
For visitors to San Francisco in 2017, the 50th anniversary will be a celebration with major exhibitions at some of the region’s top museums, special events and concerts looking back at the Summer of 1967 and exploring what that period meant then and now. The celebration will also include a range of service and volunteerism events inspired by the original Summer of Love.
San Francisco Travel and the California Historical Society have joined forces on the 50th anniversary of the Summer of Love. Celebrating this rare moment in history, the California Historical Society provides the detailed factual and cultural context for this seminal summer through its own exhibition and work with cultural partners such as the de Young Museum. San Francisco Travel is the go-to resource for visitors planning a trip, including must-see events, itineraries and tours that follow the footsteps of some of the greatest musicians of all time.
To help visitors plan their “trip,” the San Francisco Travel Association has launched a special website, www.summeroflove2017.com, which provides an ever-expanding guide to the whole groovy scene, including events and itinerary ideas. The site also links to the California Historical Society.
Visitors to San Francisco can also enjoy walking tours, apps and hop-on, hop-off tours that follow the footprints of this seminal summer. The spirit lives on at locations like the Fillmore Auditorium and Golden Gate Park. Displays at the Hard Rock Café at Pier 39 include an autographed Grateful Dead guitar, clothing worn by Jerry Garcia and Jimi Hendrix and one of the last photos of Janis Joplin. Madame Tussauds invites visitors to get close to lifelike recreations of these luminaries and others. “Beach Blanket Babylon,” the world’s longest running musical revue, gives the hippies a lighthearted sendup.
The San Francisco Travel Association is the official destination marketing organization for the City and County of San Francisco. For information on reservations, activities and more, visit www.sftravel.com, read the Visitors Planning Guide or call 415-391-2000.
November 25, 2016